Hundreds of brands compete in almost every niche, so how can you promote your brand, make your company stand out, and ensure stable business growth?
The only way to do it is by offering high-quality services and creating a solid strategy to promote your brand. In this post, we are going to focus on the latter and show you 10 effective strategies to market the brand and make it more appealing.
1. Get to know your audience
Any company that’s serious about building its brand will make time to identify a typical customer and learn how to approach this person. Audience analysis includes multiple branches of research to find out the following:
- Communication channels they tend to use the most
- Income level and educational background
- Location and cultural peculiarities
- Average age and gender
- Personal interests and purchasing habits
2. Build a unique brand voice
The next thing you need to do is to build a unique brand voice. The task is easier said than done, but it’s not so difficult if you figure out what makes your brand different than others in the same niche.
That way, you can create a unique selling proposition that clearly sets you apart from competitors. Of course, it also means you’ll need to conduct a competitor analysis to identify their strengths and weaknesses.
3. Make the brand visually appealing
Do you know that you and your business have only seven seconds to make a first impression? This basically means that the brand has to be visually appealing, because human beings form first impressions through images and colors. You can make the brand memorable by designing:
- A simple but powerful logo
- An eye-pleasing color scheme
- A collection of consistent themes and templates
4. Optimize the website for search engines
Your website is the first place clients will be looking for you, so you’ll have to make it easily discoverable in search engines. Search engine optimization (SEO) is a vast topic, but you may want to start with local SEO, which helps you reach out to the customers in the neighborhood.
5. Cooperate with influencers
Businesses of all sizes cooperate with social media influencers to ensure access to their wider audience group. Generally speaking, you can work with macro-influencers to raise awareness or with micro-influencers to drive engagement.
Experience has taught us it’s better to work with the former when you are just starting a business and want consumers to notice it, while the latter is more appropriate when you simply want to generate more sales.
6. Build relationships through email newsletters
Nearly four billion people use email worldwide, which makes it by far the most popular channel of digital communication. Users rely on email platforms for everyday business communication, so you can build long-term relationships with subscribers through newsletters.
What is important here is to grow a solid base of subscribers using all sorts of lead magnets. After that, the only thing that matters is delivering high-quality content consistently.
7. Take advantage of word-of-mouth marketing
It’s hard to find a consumer out there who doesn’t read online reviews and customer testimonials before purchasing a product or service. This is why you ought to take advantage of word-of-mouth marketing to promote your brand. For example, consider placing customer testimonials directly on your homepage, thus making sure that everyone can read your success stories immediately.
8. Publish guest posts
Guest blogging is a great marketing tool for brands eager to approach new consumers. The idea is simple: you write an excellent article and publish it on someone else’s website. Visitors who read the post can see the name of the author, while you can also insert a link to the company website to generate traffic. It’s a straightforward strategy, but it works every time.
9. Don’t forget to advertise
No matter how hard you try, you cannot earn enough attention using organic content exclusively. Every brand utilizes online ads to grow visibility by targeting highly specific audience segments. You should do the same thing, because platforms like Google or Instagram allow you to pinpoint the right customer at the right moment with the right message.
10. Organize events locally
Finally, don’t neglect the power of local events. This strategy is particularly important for people who run brick-and-mortar stores or local branches of a larger company.
What makes event marketing so important? The answer lies in community engagement and the power of face-to-face interactions. After all, you need to prove that you really care about the community and not just about the business.
The bottom line on how to promote your brand
Brand promotion is critical if you want to keep the business sustainable in the long run, but picking the best marketing tactics may be overwhelming for some companies. In this article, we focused on ten strategies proven to work well for most brands in recent years. Do you think some of these approaches could help your business thrive as well?
Joshua Sharp is a digital marketer and a part-time blogger at the admission essay writing service. He is interested in topics like brand building, social media, and search engine optimization. Joshua is a passionate traveler and explorer of foreign cultures.