Katie Klencheski is founder and creative director of SMAKK, a branding and growth studio in New York. She started her career in advertising working brands like Sony, AMEX, Catier, and Trump (yes … that Trump, and yes … we talk about it). Today, at SMAKK, she says she’s “on a mission to change consumer behavior […]
Eight of the best branding books coming out soon (2023)
Who needs another list of the best branding books? Every year, it seems, dozens of new branding books are published. So many, one could be forgiven for wondering whether there’s really anything new to write on the subject! But then, every now and again, a book like How Brands Grow (2010) makes a huge impact, […]
Q&A with Sarah Robb of Brand Strategy Academy
Sarah Robb is a London-based brand strategist with over 20 years working at agencies like Landor and WPP. She now runs her own consultancy, Brand Lateral, teaches the Brand Strategy Academy, and speaks on topics related to brand strategy. I wanted to interview Sarah Robb partly because I’m interested in the brand education space, which […]
Definition of rebranding (What is rebranding?)
Rebranding is the process of updating, revising, or recreating an existing brand.
Q&A with Beat Baudenbacher of loyalkaspar
Beat Baudenbacher of loyalkaspar, a New York-based creative branding agency, describes himself as “obsessed with searching for magic in the mundane while vigorously defending the creative process against all forces of evil.” In addition to co-founding loyalkaspar and serving as the agency’s Chief Creative Officer, he’s the author of Somewhere Yes: The Search for Belonging in […]
Definition of copyright (What is a copyright?)
A copyright is a type of intellectual property that gives creators specific rights to their original works of authorship
The ultimate guide to brand naming
Table of contents Skip to a section in the ultimate guide to brand naming: Why brand names are important What makes a good/bad brand name? Types of brand names The brand naming process The naming brief How to generate name ideas Trademark prescreening Domain names How to present brand names Books about brand naming Websites […]
Q&A with Jessie McGuire of ThoughtMatter
Jessie McGuire, Managing Partner at ThoughtMatter in New York, has spent over a decade working with billion-dollar brands like Kimberly-Clark, P&G, and Colgate-Palmolive—transforming them into social icons. She’s also a mother of two, a Salvadorian-American, a graduate of Pratt and SVA, and a former Advocacy Chair on the board of directors of the New York […]
Branding news roundup: March 2022
About once a month, I publish a newsletter with branding news, featured blog posts, examples of great branding work and interesting images, and branding tips and tools. If you’re not already getting the newsletter, sign up here. The most recent newsletter—from March 2022—featured the six stories below. Brands are responding to Russia’s invasion of Ukraine […]
Q&A with Danny Somekh of Huddle
Danny Somekh is the founder and CEO of Huddle Creative, an award-winning design consultancy that aims to help transform ambitious businesses into meaningful brands. Danny has over 25 years in the industry with past clients including BT, Samsung, Mulberry, JLL, Mayo Clinic, Skype, and Unilever, among others. He focuses on helping businesses and brands get […]
Our top content from 2021
Here we go again. It’s already the end of 2021, which means it’s time to dig into the web analytics and stats and compile lists of “top content” from the year. These lists contain the year’s most viewed posts and most listened-to podcast episodes. It excludes any blog posts or podcast episodes from prior to […]
The best and worst brand name changes of 2021
With the end of the year in sight, I thought it would be interesting to look back on some of the best brand name changes of 2021 (and, while I’m at it, the worst name changes of 2021). Rather than simply provide my own opinion—although I’ll share a bit of that, too—I decided to use […]
