All blog posts

Definition of tagline (What is a tagline?)

Rob Meyerson · August 4, 2026

Definition of brand asset (What is a brand asset?)

Rob Meyerson · August 4, 2026

Q&A with Cat How of How&How

Rob Meyerson · June 10, 2026

The problems with “brand storytelling”

Rob Meyerson · June 1, 2026

Global market potential: the power of brand localization in the Arabian Gulf and beyond

Hafedh Bucheery · April 13, 2026

Using AI to name your company or product: what works and what doesn’t in 2026

Rob Meyerson · April 2, 2026

Design is the oxygen of democracy—and brands’ most powerful tool

Jessie McGuire · March 30, 2026

Data-backed brand naming: how to name your brand in 2025

Grant Polachek · October 24, 2025

Why agencies must think of themselves as brands

Joel Stein · September 11, 2025

Q&A with Jon Sneider, author of Hacking Advertising

Rob Meyerson · August 19, 2025

Designing brands for algorithm recognition in an AI-driven world

Eleanor Hecks · August 2, 2025

Integrating AI UGC with your existing marketing strategies

Himanshu Chhimpa · May 14, 2025