“Professional namer.” Yes, it’s a real job. A namer is a consultant who specializes in developing brand names for companies, products, services, features, and more. Sometimes namers also come up with descriptors or nomenclature systems, and they often help with other aspects of “verbal identity,” like taglines, messaging, and brand voice.
In case you’ve ever been curious what it’s like to do this job, we’ve pulled some of the web’s best articles by and/or about namers and the wonderful, weird world of brand naming:
- “What It’s Really Like To Name Products For A Living,” Fast Company; featuring Nancy Friedman of Fritinancy
- “This woman calls the shots on every name Google uses — except the one time Larry Page thought a name was ‘icky’,” Business Insider; featuring Amanda Peterson
- “2 Simple Rules for Naming a Successful Product,” Time
- “So You Want My Job: Name Consultant,” The Art of Manliness
- “The Weird Science of Naming New Products,” The New York Times; featuring Anthony Shore of Operative Words
This Best of the Web page may be updated periodically as we find new, relevant content. Please share any suggested additions in the comments section.