On this season of the podcast, some interviewees have been sharing book recommendations. Below, you’ll find a list of favorites, which we’ll add to as new episodes air (or as recommendations come in through other means).
Although these books are recommended by branding experts, they’re not necessarily about branding. Many are not even about business. Instead, several guests have argued, branding professionals should turn to books that are ostensibly unrelated to marketing. Learning about psychology, philosophy, behavioral economics, or science, for example, can provide useful perspective and fresh input for strategists and creative people.
What books have inspired you or informed your approach to brand work? Leave a note in the comments below.
|Analizzare la Comunicazione and others (recommendation for author)||Andréa Semprini||Erminio Putignano||"Provides a particularly interesting take on how brands work from a semiotic point of view."|
|Confessions of an Advertising Man||David Ogilvy||Marty Neumeier||"He's so smart and erudite."|
|Decoding the New Consumer Mind: How and Why We Shop and Buy||Kit Yarrow||Marty Neumeier||"She's a PhD in consumer psychology."|
|Don't Think of an Elephant!: Know Your Values and Frame the Debate||George Lakoff||David Aaker||"He really gets at the essence of branding and communication. It’s all about framing discussion."|
|How Brands Grow: What Marketers Don't Know||Byron Sharp||Tim Riches|
|The Innovator's Hypothesis and others (recommendation for author)||Michael Schrage||Marty Neumeier||"He talks about experimenting ... as a way of innovating [and] is really good on collaboration."|
|The Medium Is the Massage||Marshall McLuhan and Quentin Fiore||Marty Neumeier||"That book was really essential for me."|
|Outliers: The Story of Success||Malcolm Gladwell||Laura Ries||"I think psychology is an incredibly important part of marketing."|
|Positioning: The Battle for Your Mind||Al Ries and Jack Trout||Marty Neumeier||"Those were the ones that really set me off on this path."|
|Sapiens: A Brief History of Humankind||Yuval Noah Harari||Allen Adamson||"I try to read books about ... anything to get out of my bubble."|
|Six Memos for the Next Millennium||Italo Calvino||Erminio Putignano||"It's interesting to see how a particular idea can be dissected, analyzed..."|
|Thinking, Fast and Slow||Daniel Kahneman||Tim Riches|
|Tilt: Shifting Your Strategy from Products to Customers||Niraj Dawar||Marty Neumeier||"He's saying the same thing I'm saying but he's using more traditional business language."|
|The Tipping Point: How Little Things Can Make a Big Difference||Malcolm Gladwell||Laura Ries||"I think psychology is an incredibly important part of marketing."|
|Up the Organization: How to Stop the Corporation from Stifling People and Strangling Profits||Robert C. Townsend||Adam Morgan||"It’s just a cracking read, even now."|
|Who Says Elephants Can't Dance||Louis. V. Gerstner||David Aaker||"The story of [Lou Gerstner] taking over IBM."|
This Useful List will be updated periodically with new list items. Please share any suggested additions in the comments section.