Back in July, I wrote a post about what to include in a naming brief based on my own experience as a professional namer, interviews with other namers (including Amanda Peterson, Clive Chafer, and Jonathan Bell), and other available resources, like a blog post by well-known naming expert, Nancy Friedman (AKA Fritinancy).
As a follow-up to that post, I’m excited to share a short ebook I’ve created, How to Write a Naming Brief.
You can download the ebook for free by visiting this link and signing up to receive the How Brands Are Built newsletter. Enter your name and email address, and you’ll be led to a “Thank you” page with a download link.
The booklet consists of six sections:
- About the brief: an overview of what a naming brief is and why it’s important
- The naming process: a generally agreed-upon, seven-step process for name development
- Creating the brief: a step-by-step guide to writing the brief, from conducting research to securing approval
- What to include: a list of “mandatory” information and optional, additional information
- About this guide: who created it, contact info, etc.
- Naming brief template: an eight-page, interactive portion of the PDF with textboxes, tool tips, and a “print” button
I’m hoping this is useful for both experienced namers—as a tool to use with clients or as a view into what other namers consider important aspects of the brief—and as a way for novices or non-namers to get started when creating a brand name. If you’re interested or think you’ll find it useful, please download a copy and let me know what you think. I may release additional How Brands Are Built ebooks in the future, so your feedback on this one is welcome!
Rob Meyerson is a brand consultant, professional namer, and host of the How Brands Are Built podcast. He is also principal and founder of Heirloom, an independent brand strategy and identity firm in the San Francisco Bay Area.