Despite how difficult naming can be, and the fact every brand needs a name, a quick Amazon search reveals surprisingly few books on the topic. Here’s a list of everything we can find, which we’ll add to as new books are published. (FYI, this list excludes downloadable PDFs like naming guides and our own ebooks about naming.)
Some of these books are meant to guide professionals through the naming process while others, like Wordcraft and From Altoids to Zima, simply provide insight into the wild world of brand names.
This Useful List will be updated periodically with new list items. Please share any suggested additions in the comments section.