Every month or two, I publish a newsletter with branding news, updates on the podcast, featured blog posts, and branding tips and tools. If you’re not already getting the newsletter, sign up here.
The most recent newsletter featured the six stories below.
An interesting trademark case has reached the U.S. Supreme Court: They’re deciding “whether the U.S. Patent and Trademark Office acted unconstitutionally when it refused to grant trademark protection to the brand name [FUCT].”
In his Medium post, “How Much Does Branding Cost?,” a graphic designer named Ozan Karakoc concludes, “Long story short, good branding makes you earn more customers and more money.” He cites some interesting stats along the way.
Staples has a new logo, and it looks like a…staple. (Also, a desk, kind of.) The redesign is not getting great reviews from designers (e.g., on Brand New), but if you really want a chuckle, check out this internal brand launch video.
Vox featured namer Rachel Bernard in an article titled “How brands get their names, explained by a professional namer.” Rachel talks about how she became a namer, what makes a good (and bad) brand name, naming trends, and more. (via Alyssa Mitry)
Feel free to send tips or links for this monthly/occasional roundup!
Rob Meyerson is a brand consultant, professional namer, and host of the How Brands Are Built podcast. He is also principal and founder of Heirloom, an independent brand strategy and identity firm in the San Francisco Bay Area.