You probably saw the news: On November 4, 2019, Facebook announced its “new company brand,” which it created in efforts “to be clearer about the products that come from Facebook.” This decision has corporate brand strategy implications, as well as brand architecture and design implications.
Reactions to the move have been mixed, and it’s difficult to disentangle impartial opinions on the strategy and design from opinions swayed by Facebook’s recent privacy, political, and #BreakUpBIGTECH woes. In the words of Armin Vit, design critic at Brand New, Facebook “could parachute a golden retriever puppy for every citizen on Earth and we would still hate them.”
That said, we’ve done our best to put together a list showing a range of points of view on the rebrand—what it’s all about, whether it was a good idea, and how well (or poorly) Facebook has executed.
- “Introducing Our New Company Brand,” Facebook (announcement from the company)
- “This new logo will surely solve all of Facebook’s problems,” The Verge
- “The fail of Facebook’s corporate clone brand,” by Tim Riches, for AdNews
- “Take at Face Value?” Brand New (review of the visual identity work)
- “Facebook’s new branding distinguishes app from acquisitions,” TechCrunch
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