Acronym: A brand name formed from the initial letters (or groups of letters) of a longer name or phrase and pronounced as a word
Often contrasted with
Initialism: A brand name formed from the initial letters of a longer name or phrase and pronounced letter by letter
Other definitions from around the web
“A word or name formed from the initial components of a longer name or phrase, usually using individual initial letters.” – Wikipedia
“Brand names formed from the initial letters (or parts) of a series of words.” – The Financial Brand
“A word formed from the initial letters or groups of letters of words in a set phrase or series of words and pronounced as a separate word.” – Dictionary.com
“An abbreviation of a descriptive name.” – Sticky Branding
Examples of acronym brand names
- ASICS
- Fiat
- GEICO
- Nabisco
- NASA
- Qantas
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