Two famous brands that share a single brand name? Impossible, right? Surely, trademark law would prevent one company or product from stealing the brand name of another.
But it happens all the time. Two brands can easily use the same name when they’re using it for different goods and services (thereby reducing the likelihood of customer confusion). Dove (beauty products) and Dove Chocolate are an oft-shared example of famous brands that share a brand name, but Dove and Dove are not the only “brand twins.”
Below, we’ve started a list of examples. Can you think of others we should add? If so, drop a note in the comments.
Examples of “brand twins”
|Apple||Apple (consumer electronics)
|Dove||Dove (beauty products)
Canon EOS (camera)
|Graco||Graco (fluid management products)
Graco (baby accessories)
|Morningstar||Morningstar (financial services)
MorningStar Farms (vegetarian foods)
|Pink||Thomas Pink Limited (AKA Pink Shirtmaker)
Pink (Victoria's Secret sub-brand)
United Van Lines
This Useful List will be updated periodically with new list items. Please share any suggested additions in the comments section.