Cacography: A deliberate misspelling, often silly or comical
Other definitions of “cacography” from around the web
“Deliberate comic misspelling, a type of humour similar to malapropism” – Wikipedia
“Incorrect spelling” – Dictionary.com
“Consists … of clumsily scrawled words (the opposite of calligraphy, or ‘beautifully written’) or badly spelled words—especially if the bad spelling is intentional” – Fritinancy (Nancy Friedman)
“An intentionally comic misspelling” – Benjamin Dreyer, Dreyer’s English: An Utterly Correct Guide to Clarity and Style
EXAMPLES OF CACOGRAPHY IN BRAND NAMES
- Froot Loops
- Krispy Kreme
- Playskool
Also known as (with respect to naming)
- Misspelled name
- Magic spell name (term used in Alina Wheeler‘s Designing Brand Identity: An Essential Guide for the Whole Branding Team)
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