DEFINITION OF LOGO
Our definition of logo: A logo is a symbol and/or stylized text signifying a brand.
Often contrasted with
Definition of logo from other sources around the web
“A logo (abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. ‘word’; and Greek: τύπος, romanized: typos, lit. ‘imprint’) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.” – Wikipedia
“A graphic mark, emblem, symbol, or stylized name used to identify a company, organization, product, or brand” – Investopedia
“A brand’s most important and recognizable visual signifier. Composed of text (brand signature) and image (brand symbol), the logo serves as a company’s flag” – OVO
“Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition” – Dictionary.com
“A symbol made up of text and images that identifies a business” – “What is a logo” blog post on 99designs
Some logos contain symbols and names, like Walmart and National Geographic. Others, like Nike and Apple, can rely on symbols alone. Wordmarks, like those of Google and FedEx, only contain words (brand names). But designers use many terms to describe logos, including “logotype,” “logomark,” “brandmark,” and “brand signature.” These terms are not always used consistently (hence the need for branding glossaries), but the Instagram post below breaks down the generally agreed-upon differences between them.
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