Definition: What is branding?

Definition of “branding”

Branding is the combination of actions taken and tactics employed to create and maintain a brand.

 

Often contrasted with

• Brand: The idea(s) behind, identity of, and experience(s) created by an organization, product, service, or other entity

 

Other definitions of “branding” from around the web

“Any effort or program designed to increase value or avoid commoditization by building a differentiated brand” – The Dictionary of Brand, Marty Neumeier (Liquid Agency)

“The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products” – Entrepreneur

“The promoting of a product or service by identifying it with a particular brand” – Merriam-Webster

“Creating, selecting and blending attributes to differentiate a product, service or business in an attractive, meaningful and compelling way” – OVO

“The promotion of a commercial brand of product in order to give it greater public awareness” – Wiktionary.org

 

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Visit the branding glossary for definitions of other branding terms. This Definition page will be updated periodically with new content. Please share any suggested additions in the comments section.

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