From the outside looking in, naming looks easy. But, as complicated as corporate and brand strategy can be, naming is one of the hardest tasks we face. At BrandingBusiness, we’ve created hundreds of company and product names. We’ve learned there is no easy way to find that one perfect name that is legally available and […]
For many, the future has become a tenuous and precarious thing, but for those just launching a business, your company name doesn’t have to be. While there is no way to completely future-proof your name (as we’ve seen with Corona beer and Arizona electronics manufacturer Covid), here are five forward-looking tips to ensure that your […]
Note: I am not an attorney. This article is for informational purposes only. It should not be construed as legal advice for any individual matter, nor does it create an attorney-client relationship between you and me (the author) or the publisher. For further questions, I strongly recommend you speak to a licensed attorney who is […]
When it comes to the brand naming process, we usually only see the final result: the new name. At that point, it’s easy to pick out flaws. The name might be hard to pronounce, offensive, or too similar to a competitor’s brand. But what about mistakes along the way? The “bad” brand names we encounter […]
Taking a look at the analytics and stats for 2019, I’ve compiled some lists of “top content”—i.e., most viewed or listened to—from 2019. In other words, this list excludes any blog posts or podcast episodes from 2018, even if they received more clicks or plays than their 2019 counterparts. Using raw page views and downloads […]
A quick internet search will tell you there are five “most common” types of brand names, six “name categories,” seven “popular” types of brand names, 10 “types of brand names to consider,” three “categories” of brand names that include over 13 types of names, and 18 types of product names. In case your head isn’t […]
Earlier this year, I shared a free ebook about how to write a naming brief, including an interactive naming brief template. As a follow up, I’ve written an ebook full of tips for generating name ideas: How to Generate Names. Just like the previous ebook, this one is based on my own experience as a professional […]
A naming approach is how a brand name connects to qualities or ideas related to the underlying brand (e.g., descriptive names, suggestive names, abstract names).
A naming construct is how a brand name is structured (e.g., real-word names, coined names, compound names).
Every month or two, I publish a newsletter with branding news, updates on the podcast, featured blog posts, and branding tips and tools. If you’re not already getting the newsletter, sign up here. The most recent newsletter featured the six stories below. Target has launched a new private label brand named “Everspring” for “clean and natural,” sustainable […]
An abstract brand name is a brand name with no apparent connection to the underlying brand.
We’re just weeks away from the official beginning of Atlantic storm season. Along with tropical storms and hurricanes, we can expect a handful of the perennial articles about how storms are named. You probably already know the basics: Hurricanes are named with alternating male and female names, organized alphabetically and starting over each calendar year. […]