Motto
Brand consulting firm · Global
About
Motto is a purpose-driven, strategic branding agency founded in 2005 by Sunny Bonnell and Ashleigh Hansberger. We’re proudly among the .1% of creative agencies owned by women.
Services
The Trenches
- Unite your leadership team
- Achieve brand alignment
- Find the “big idea”
- Define your differentiation
- Identify your tribe(s)
The Strategy
- Clarify purpose and vision
- Frame core values
- Define who, what, how
- Claim brand position
- Define the motto
- Know your archetype
- Craft attributes
The Words
- Define tone of voice
- Craft verbal persona
- Write brand story
- Create messaging kit
- Draft key copy
- Deliver voice guidelines
The Visuals
- Draft creative brief
- Develop style boards
- Define art direction
- Design brand identity
- Create graphic elements
- Develop brand guide
Select Clients
- Blue Sky Studios
- Noovie
- Even
- Looie
- Hershey’s
- Keetsa
- Juli
- Chance
- Humankind
- Serif
- Bathtub Gin
- GetSwift
- Munk Pack
- MeBe
- Fort Worth Barber Shop
- MAXX-D
- Biown
- The Smart Co.
- Comeet
- Murmur
- Democracy Works
