Despite how difficult naming can be, and the fact every brand needs a name, a quick Amazon search reveals surprisingly few books on the topic. Here’s a list of everything we can find, which we’ll add to as new books are published. (FYI, this list excludes downloadable PDFs like naming guides and our own ebooks about naming.)
Some of these books are meant to guide professionals through the naming process while others, like Wordcraft and From Altoids to Zima, simply provide insight into the wild world of brand names.
So far, three authors on the list below have been interviewed on the podcast:
- Eli Altman, author of Don’t Call It That: A Naming Workbook
- Brad Flowers, author of The Naming Book: 5 Steps to Creating Brand and Product Names that Sell
- Jeremy Miller, author of Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name
Also, note that one of these books, Hello, My Name Is Awesome, is available in summary form (both text and audio) on Blinkist.
List of books about brand naming
Disclosure: Some links in this post may be affiliate links, meaning How Brands Are Built receives a commission if you make a purchase through the links, at no cost to you. Please read our disclaimer for more information.
This Useful List will be updated periodically with new list items. Please share any suggested additions in the comments section.
Ana Carolina Mosimann says
I do recommend: My Name is Awesome and Don’t Call it That. Rich amazing!
Rob Meyerson says
Added today: Brand New Name, by Jeremy Miller. Hear more about it on today’s episode of How Brands Are Built: Jeremy Miller helps you unlock your team’s creative genius.
Rob Meyerson says
Just added: The Naming Book, by Brad Flowers.