Many entrepreneurs and business owners believe owning their exact “name.com” domain is imperative. To the contrary, many successful businesses—even some who are primarily online businesses—didn’t start out with dotcom domains that perfectly matched their brand names. Here’s a partial list of brands without their exact domains (or that started out with “imperfect domains”):
List of brands without their exact domains
|Alphabet.com is owned by BMW.
|In August 2020, away.com was not in use. As of September 2021, away.com redirects to orbitz.com.
|Basecamp now owns basecamp.com.
|Box.net now redirects to box.com.
|Dove.com is in use by Dove, the personal care brand.
|Dropbox purchased dropbox.com in 2009.
|hinge.com redirects to homepage of SOSS (soss.com), a "door hardware" company.
|Intermix.com does not appear to be in use.
|Method.com is in use by a global design firm.
|choosenissan.com and nissanusa.com
|Nissan.com is owned by a computer company in North Carolina.
|oscar.com redirects to a site for the Oscars broadcast (Academy Awards).
|In August 2020, pocket.com was not in use; it appears to have been acquired in February 2021 and now redirects to getpocket.com. (Readitlater.com, based on the company's original name, also redirects to getpocket.com.)
|As of September 2021, Peloton.com belonged to a "drilling and well data software" company.
|Recess (CBD beverage)
|As of September 2021, recess.com is not in use.
|Slideshare.com now redirects to slideshare.net.
|soulcycle.com is in use by a BMX shop in Amsterdam.
|Square.com now redirects to squareup.com.
|Tesla purchased tesla.com in 2016.
|Tile.com now redirects to thetileapp.com (appears to have been acquired in September 2017, five years after the company's founding).
|Twitch.com (purchased sometime after the 2014 acquisition of Twitch by Amazon) now redirects to twitch.tv.
|VSCO (photography app)
|As of September 2021, vsco.com is not in use.
|Zelle.com is in use by a law firm, Zelle LLP.
This Useful List will be updated periodically with new list items. Please share any suggested additions in the comments section.