Who are the top branding experts to follow in 2023? “Top” is a subjective term. Instead, I’m going to offer eight individuals who are inarguably branding experts and explain why I think they’re among the best in various categories. I’ll include those who are experts at branding on social media, those with best-selling books, and […]
Brand strategy
Q&A with Katie Klencheski, founder of SMAKK
Katie Klencheski is founder and creative director of SMAKK, a branding and growth studio in New York. She started her career in advertising working brands like Sony, AMEX, Catier, and Trump (yes … that Trump, and yes … we talk about it). Today, at SMAKK, she says she’s “on a mission to change consumer behavior […]
Eight of the best branding books coming out soon (2023)
Who needs another list of the best branding books? Every year, it seems, dozens of new branding books are published. So many, one could be forgiven for wondering whether there’s really anything new to write on the subject! But then, every now and again, a book like How Brands Grow (2010) makes a huge impact, […]
Six branding workshop exercises you haven’t tried yet—but should
The purpose of a branding workshop is for business leaders and branding strategists to define the strategy or vision for the brand. The workshop environment facilitates collaboration, ingenuity, more off-the-wall ideas, and communication. In short, it gets everyone creative and on the same page. If you’re leading a branding workshop, the ideal outcome is that […]
The psychology behind developing brand loyalty
This post is sponsored by DesignRush. Branding is essential for the success of your business. Your products or services may be the best quality and your prices the most competitive. But when your branding is not on point, you’re losing on the customer front. Branding is what makes you stand out. It’s what makes your […]
Q&A with Sarah Robb of Brand Strategy Academy
Sarah Robb is a London-based brand strategist with over 20 years working at agencies like Landor and WPP. She now runs her own consultancy, Brand Lateral, teaches the Brand Strategy Academy, and speaks on topics related to brand strategy. I wanted to interview Sarah Robb partly because I’m interested in the brand education space, which […]
Definition of rebranding (What is rebranding?)
Rebranding is the process of updating, revising, or recreating an existing brand.
The ultimate branding checklist for businesses of all sizes
Differentiating your brand among competitors can be a long and arduous process. In fact, the branding process is never fully complete, but to initially build a prominent brand presence, a branding checklist is the best place to start. Branding affects business and revenue in several ways, only some of which are related to marketing and […]
Q&A with Beat Baudenbacher of loyalkaspar
Beat Baudenbacher of loyalkaspar, a New York-based creative branding agency, describes himself as “obsessed with searching for magic in the mundane while vigorously defending the creative process against all forces of evil.” In addition to co-founding loyalkaspar and serving as the agency’s Chief Creative Officer, he’s the author of Somewhere Yes: The Search for Belonging in […]
Q&A with Jessie McGuire of ThoughtMatter
Jessie McGuire, Managing Partner at ThoughtMatter in New York, has spent over a decade working with billion-dollar brands like Kimberly-Clark, P&G, and Colgate-Palmolive—transforming them into social icons. She’s also a mother of two, a Salvadorian-American, a graduate of Pratt and SVA, and a former Advocacy Chair on the board of directors of the New York […]
Branding news roundup: March 2022
About once a month, I publish a newsletter with branding news, featured blog posts, examples of great branding work and interesting images, and branding tips and tools. If you’re not already getting the newsletter, sign up here. The most recent newsletter—from March 2022—featured the six stories below. Brands are responding to Russia’s invasion of Ukraine […]
Q&A with Danny Somekh of Huddle
Danny Somekh is the founder and CEO of Huddle Creative, an award-winning design consultancy that aims to help transform ambitious businesses into meaningful brands. Danny has over 25 years in the industry with past clients including BT, Samsung, Mulberry, JLL, Mayo Clinic, Skype, and Unilever, among others. He focuses on helping businesses and brands get […]
