Definition of brand asset

Our definition of brand asset: A tangible element of a brand identity, such as a name, logo, or tagline.

Other definitions of brand asset from around the web

“Design and marketing elements that convey a business identity and are easily recognized by consumers.” – Canva

“Distinct, visual, verbal or sonic cues that can help consumers identify the brand and related experiences.” – Brand Master Academy

“All elements used by a company to create a unique image and identity.” – Clutch

“The individual elements that come together to form the outward-facing brand. …” – Ovo

“Any aspect of a brand that has strategic value — e.g., visual symbols, slogans, sounds, photos, mascots, etc.” – The Financial Brand

Visit the branding glossary for definitions of other branding terms. This Definition page will be updated periodically with new content. Please share any suggested additions in the comments section.