Definition of brand audit

Our definition of brand audit: A comprehensive examination of a brand across all its touchpoints.

Other definitions of brand audit from around the web

“A formal assessment of a brand’s strengths and weaknesses across its touchpoints.” – The Dictionary of Brand by Marty Neumeier (Liquid Agency)

“A thorough, under-the-hood examination of a brand to uncover performance, position and customer insights.” – OVO

“A comprehensive and systematic examination of a brand involving activities (both tangible and intangible) to assess the health of the brand, uncover its sources of equity and suggest ways to improve and leverage that equity.” – Martin Roll

“[A] brand report card that grades the brand in several categories in order evaluate the brand’s overall efficiency.” – Stealing Share

“A company uses a brand audit to evaluate how its brands or products are positioned in its markets.” – Indeed

“The purpose of a brand audit is to ascertain how your business is performing in the eyes of your customers.” – Neil Patel

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