Definition of brand name

Our definition of brand name: One or more words used to identify a brand.

Other definitions of brand name from around the web

“The term ‘brand name’ is quite often used interchangeably with “brand”, although it is more correctly used to specifically denote written or spoken linguistic elements of any product. In this context a “brand name” constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services.” – Wikipedia

“A word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.” – Dictionary.com

“Word(s) that identify not only a product but also its manufacturer or producer, such as Apple, Coca Cola, IBM, Mercedes, Shell, Sony, Toyota.” – BusinessDictionary (no longer online)

“A brand name is a name (usually a proper noun) applied by a manufacturer or organization to a particular product or service.” – ThoughtCo

“The verbal or written component of a brand icon; the name of a product, service, or organization.” – The Dictionary of Brand, Marty Neumeier (Liquid Agency)

Visit the branding glossary for definitions of other branding terms. This Definition page will be updated periodically with new content. Please share any suggested additions in the comments section.