Definition of brand value

Our definition of brand value: A brand‘s financial worth.

Often contrasted with

• Brand equity: A brand‘s strength or esteem; its value—positive or negative—in non-financial terms.

Other definitions of brand value from around the web

“The dollar premium resulting from customers’ commitment to a brand and their willingness to pay extra for it as compared to a generic offering in the same category. Brand value is the financial worth attributable to the brand, and it demonstrates the value of the brand (or portfolio of brands) as part of a corporation’s intangible assets.” – Brandchannel (no longer online)

“The total financial value of the brand.” – Wikipedia

“The estimated financial value that all of a brand’s tangible and intangible assets bring to a company. It is frequently used to guide brand strategy and make the case for branding investments, and it showcases the impact that a brand has on business performance now and in the future.” – OVO (definition for “brand valuation”)

“The financial equity of a brand.” – The Dictionary of Brand, Marty Neumeier (Liquid Agency) (definition for “brand valuation”)

“The financial worth of the brand.” – David Aaker (Prophet), in “Brand Equity vs. Brand Value: What’s the Difference?“

Examples of brand valuations

• Interbrand’s annual Best Global Brands reports
• Kantar BrandZ
• Brand Finance Brandirectory

Visit the branding glossary for definitions of other branding terms. This Definition page will be updated periodically with new content. Please share any suggested additions in the comments section.