Definition of tagline

Our definition of tagline: A phrase meant to convey key ideas about a brand to external audiences.

Other definitions of tagline from around the web

“A reiterated phrase identified with an individual, group, or product.” – Merriam-Webster

“Brief public communications to promote certain products and services.” – Wikipedia

“A phrase used to relay a brand’s mission and value.” – Clutch

“A short phrase that communicates a brand’s personality and energy in a distinctive catchphrase that is both succinct and memorable…” – Ovo

“A short, memorable phrase that captures the core of a brand’s identity and purpose.” – Mailchimp

Also known as

• Slogan (although some people draw a distinction)
• Strapline (primarily UK)

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