Definition of wordmark
Our definition of wordmark: Stylized text treatment of a brand name serving as all or part of a logo.
Also known as
- Logotype
Often contrasted with
Other definitions of wordmark from around the web
“A style of logo that uses type only. These logos are involve just color and font, and have no attached symbol or icon.” – The Financial Brand
“The way a company, product or service name is designed. It typically incorporates a simple graphic treatment, such as a custom designed font or unusual rendering of letter forms, to make the name immediately identifiable and uniquely ownable.” – Brandchannel (no longer online)
“A distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding.” – Wikipedia
“A brand’s logo that includes the typography of a full company name without other visual graphic elements.” – OVO
“A logotype; a standardized graphic representation of the name of a company or product used for purposes of easy identification.” – Wiktionary.org
Visit the branding glossary for definitions of other branding terms. This Definition page will be updated periodically with new content. Please share any suggested additions in the comments section.
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