Descriptive brand name: a brand name that clearly describes what it refers to (e.g., a feature, product, service, or organization)
Often contrasted with
Abstract brand name: a brand name with no apparent connection to the underlying brand
Suggestive brand name: a brand name that evokes a quality of the underlying brand
Other definitions from around the web
“A company name or trademark which clearly describes the good or service with which it is associated.” – BusinessDictionary
“Names that clearly describe the goods or services being offered. Think names like Advanced Optics or Integrated Services Router.” – Creating the Perfect Name, Catchword
“Purely descriptive of what a company or product does or its function. They might also take the form of an acronym or the names of the company founders.” – The Art of Naming, Zinzin
“A mark that directly describes, rather than suggests, a characteristic or quality of the underlying product (e.g. its color, odor, function, dimensions, or ingredients).” – Harvard cyber-law blog
“Uses the most evident words or terms needed to describe a product, service or brand.” – brandchannel
This Definition page will be updated periodically with new content. Please share any suggested additions in the comments section.
can i use my name for my bussin?