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Definition of sound symbolism (What is sound symbolism?)

May 25, 2018 · Rob Meyerson
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Definition of sound symbolism

Our definition of sound symbolism: The theory that speech sounds have intrinsic meaning.

 

Other definitions of sound symbolism from around the web

“The idea that vocal sounds or phonemes carry meaning in and of themselves.” – Wikipedia

“The term for a hypothesized systematic relationship between sound and meaning.” – Ohala, J. “Sound Symbolism.”

“A field of linguistics, not without its skeptics [that] posits that certain sounds have certain meanings, and that these sounds trigger imagery that is consistent and meaningful.” – Pile, M. “How to Create the Perfect Brand Name With the ‘Sound Symbolism’ Technique.” Inc.

“The theory that there’s an intrinsic meaning we unknowingly attach to certain speech sounds.” – Sneed, A. “Why The Sound Of A Brand Name Matters.” Fast Company, Co.Design.

 

Also known as

  • Phonesthesia
  • Phonosemantics

 


Visit the branding glossary for definitions of other branding terms. This Definition page will be updated periodically with new content. Please share any suggested additions in the comments section.


 

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