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How Brands Are Built

Design

Articles and podcast episodes about design in the branding industry, including logo design, brand identity design, visual identity, and package design

Blog posts

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Wordmark definition

Definition: What is a wordmark?

How Brands Are Built · July 11, 2021
definition of logo

Definition: What is a logo?

How Brands Are Built · July 11, 2021
OXO ambigram logo square

Famous brands with ambigram logos (Useful List)

How Brands Are Built · June 21, 2021
Pepsi rebranding mistake

How to avoid a rebranding mistake: five examples

Beth Doane · March 17, 2021
Supreme logo

Nine tips for building a unique business brand

Kevin Urrutia · February 3, 2021
Old Kodak logo

What are the important elements of a logo?

Veronica Scott · January 27, 2021
Coca-Cola billboard

10 ways to promote your new brand

Joshua Sharp · December 16, 2020

Branding trends for 2021 (Best of the Web)

How Brands Are Built · December 14, 2020

Q&A with Jos Harrison of RB

Rob Meyerson · December 14, 2020
Trends

Six brand trends we’re thankful for in 2020

AnnMarie Flamenco · December 10, 2020
Jacob Cass of JUST Creative on How Brands Are Built

Q&A with Jacob Cass of JUST Creative

Rob Meyerson · October 5, 2020
Sam Caron Q&A on How Brands Are Built

Q&A with Sam Caron of @thebrandingsam

Rob Meyerson · August 27, 2020
microphone

Five reasons your company needs sonic branding

David Ciccarelli · June 1, 2020

Facebook’s corporate rebrand (Best of the Web)

How Brands Are Built · November 13, 2019

Podcast episodes

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How Brands Are Built season four guests

Season four wrap-up: How brands (and branding professionals) can do good

Rob Meyerson · June 7, 2021
Diego Segura on How Brands Are Built

Diego Segura goes through the doors that open

Rob Meyerson · March 1, 2021
Alina Wheeler on How Brands Are Built

Alina Wheeler has a doppelgänger named Blake Deutsch

Rob Meyerson · December 21, 2020
Armin Vit of UnderConsideration and Brand New on How Brands Are Built

Armin Vit has a little grid in his mind

Rob Meyerson · November 9, 2020


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