Design

Articles and podcast episodes about design in the branding industry, including logo design, brand identity design, visual identity, and package design

Blog posts

Definition: What is a wordmark?

How Brands Are Built · July 11, 2021

Famous brands with ambigram logos (Useful List)

How Brands Are Built · June 21, 2021

Pepsi rebranding mistake

How to avoid a rebranding mistake: five examples

Beth Doane · March 17, 2021

Nine tips for building a unique business brand

Kevin Urrutia · February 3, 2021

What are the important elements of a logo?

Veronica Scott · January 27, 2021

Coca-Cola billboard

10 ways to promote your new brand

Joshua Sharp · December 16, 2020

Branding trends for 2021 (Best of the Web)

How Brands Are Built · December 14, 2020

Q&A with Jos Harrison of RB

Rob Meyerson · December 14, 2020

Trends

Six brand trends we’re thankful for in 2020

AnnMarie Flamenco · December 10, 2020

Jacob Cass of JUST Creative on How Brands Are Built

Q&A with Jacob Cass of JUST Creative

Rob Meyerson · October 5, 2020

Sam Caron Q&A on How Brands Are Built

Q&A with Sam Caron of @thebrandingsam

Rob Meyerson · August 27, 2020

microphone

Five reasons your company needs sonic branding

David Ciccarelli · June 1, 2020

Facebook’s corporate rebrand (Best of the Web)

How Brands Are Built · November 13, 2019

Podcast episodes

How Brands Are Built season four guests

Season four wrap-up: How brands (and branding professionals) can do good

Rob Meyerson · June 7, 2021

Diego Segura on How Brands Are Built

Diego Segura goes through the doors that open

Rob Meyerson · March 1, 2021

Brian Collins on How Brands Are Built

Brian Collins changed someone’s life by redesigning a uniform

Rob Meyerson · January 11, 2021

Alina Wheeler on How Brands Are Built

Alina Wheeler has a doppelgänger named Blake Deutsch

Rob Meyerson · December 21, 2020

Armin Vit has a little grid in his mind

Rob Meyerson · November 9, 2020