Design

Articles and podcast episodes about design in the branding industry, including logo design, brand identity design, visual identity, and package design

Blog posts

Branding color psychology bullshit square

Branding color psychology is mostly (but not entirely) bullshit

Zulie Rane · November 14, 2022

Abstract image designer in a post-advertising era

How to be a designer in the post-advertising era

Kurt Kretten · August 25, 2022

Definition of rebranding

Definition of rebranding (What is rebranding?)

Rob Meyerson · August 22, 2022

The ultimate branding checklist for businesses of all sizes

Sam Darwin · July 31, 2022

Top 9 logo design trends to look out for in 2022

Sam Darwin · June 30, 2022

Jessie McGuire Q&A

Q&A with Jessie McGuire of ThoughtMatter

Rob Meyerson · April 18, 2022

Heinz 57 mustard

Branding news roundup: March 2022

Rob Meyerson · April 7, 2022

Definition of wordmark (What is a wordmark?)

Rob Meyerson · July 11, 2021

Definition of logo (What is a logo?)

Rob Meyerson · July 11, 2021

Famous brands with ambigram logos (Useful List)

Rob Meyerson · June 21, 2021

Pepsi rebranding mistake

How to avoid a rebranding mistake: five examples

Beth Doane · March 17, 2021

Nine tips for building a unique business brand

Kevin Urrutia · February 3, 2021

What are the important elements of a logo?

Veronica Scott · January 27, 2021

Coca-Cola billboard

10 ways to promote your new brand

Joshua Sharp · December 16, 2020

Branding trends for 2021 (Best of the Web)

Rob Meyerson · December 14, 2020

Q&A with Jos Harrison of RB

Rob Meyerson · December 14, 2020

Trends

Six brand trends we’re thankful for in 2020

AnnMarie Flamenco · December 10, 2020

Jacob Cass of JUST Creative on How Brands Are Built

Q&A with Jacob Cass of JUST Creative

Rob Meyerson · October 5, 2020

Sam Caron Q&A on How Brands Are Built

Q&A with Sam Caron, brand strategist and identity designer

Rob Meyerson · August 27, 2020

microphone

Five reasons your company needs sonic branding

David Ciccarelli · June 1, 2020

Facebook’s corporate rebrand (Best of the Web)

Rob Meyerson · November 13, 2019

Podcast episodes

How Brands Are Built season four guests

Season four wrap-up: How brands (and branding professionals) can do good

Rob Meyerson · June 7, 2021

Diego Segura on How Brands Are Built

Diego Segura goes through the doors that open

Rob Meyerson · March 1, 2021

Alina Wheeler on How Brands Are Built

Alina Wheeler has a doppelgänger named Blake Deutsch

Rob Meyerson · December 21, 2020

Armin Vit has a little grid in his mind

Rob Meyerson · November 9, 2020