Design

Articles and podcast episodes about design in the branding industry, including logo design, brand identity design, visual identity, and package design

Blog posts

Definition of brand asset (What is a brand asset?)

Rob MeyersonAugust 4, 2026

Q&A with Cat How of How&How

Q&A with Cat How of How&How

Rob MeyersonJune 10, 2026

Global market potential: the power of brand localization in the Arabian Gulf and beyond

Hafedh BucheeryApril 13, 2026

Support Vendors

Design is the oxygen of democracy—and brands’ most powerful tool

Jessie McGuireMarch 30, 2026

Jaguar rebrand JR monogram

The Jaguar rebrand was just the first misstep

Rob MeyersonDecember 2, 2024

Soundwave

Creating a signature sound: The art and science of sonic branding

Eleanor HecksOctober 30, 2024

What now? square

Subtle brand signals: mastering recognition in a digital era

Jakob TrpinAugust 11, 2024

Nine big branding stories of 2023

Nine pieces of big branding news from 2023

How Brands Are BuiltJanuary 10, 2024

The best logo designers of all time

How Brands Are BuiltJuly 13, 2023

Definition of on brand (What is the meaning of on brand?)

Rob MeyersonMarch 29, 2023

Branding color psychology bullshit square

Branding color psychology is mostly (but not entirely) bullshit

Zulie RaneNovember 14, 2022

Abstract image designer in a post-advertising era

How to be a designer in the post-advertising era

Kurt KrettenAugust 25, 2022

Definition of rebranding

Definition of rebranding (What is rebranding?)

Rob MeyersonAugust 22, 2022

The ultimate branding checklist for businesses of all sizes

Sam DarwinJuly 31, 2022

Top 9 logo design trends to look out for in 2022

Sam DarwinJune 30, 2022

Jessie McGuire Q&A

Q&A with Jessie McGuire of Thought Matter

Rob MeyersonApril 18, 2022

Heinz 57 mustard

Branding news roundup: March 2022

Rob MeyersonApril 7, 2022

Definition of wordmark (What is a wordmark?)

Rob MeyersonJuly 11, 2021

Definition of logo (What is a logo?)

Famous brands with ambigram logos (Useful List)

Rob MeyersonJune 21, 2021

Pepsi rebranding mistake

How to avoid a rebranding mistake: five examples

Beth DoaneMarch 17, 2021

Nine tips for building a unique business brand

Kevin UrrutiaFebruary 3, 2021

What are the important elements of a logo?

Veronica ScottJanuary 27, 2021

Coca-Cola billboard

10 ways to promote your new brand

Joshua SharpDecember 16, 2020

Branding trends for 2021 (Best of the Web)

Rob MeyersonDecember 14, 2020

Q&A with Jos Harrison of RB

Trends

Six brand trends we’re thankful for in 2020

AnnMarie FlamencoDecember 10, 2020

Jacob Cass of JUST Creative on How Brands Are Built

Q&A with Jacob Cass of JUST Creative

Rob MeyersonOctober 5, 2020

Sam Caron Q&A on How Brands Are Built

Q&A with Sam Caron, brand strategist and identity designer

Rob MeyersonAugust 27, 2020

microphone

Five reasons your company needs sonic branding

David CiccarelliJune 1, 2020

Facebook’s corporate rebrand (Best of the Web)

Rob MeyersonNovember 13, 2019

Podcast episodes

Robin Goffman on How Brands Are Built

Robin Goffman is all in on Designing Brand Identity

Rob Meyerson November 14, 2025

Jacob Cass ran a wildly successful summit

Jacob Cass ran a wildly successful summit

Rob Meyerson December 23, 2024

Alex Center on How Brands Are Built

Alex Center links package design to fashion

Rob Meyerson July 2, 2024

Video: Designing Brand Identity book launch at Noise 13

Rob Meyerson June 20, 2024

Fabian Geyrhalter on How Brands Are Built

Fabian Geyrhalter builds and launches successful brands

Rob Meyerson May 13, 2024

How Brands Are Built season four guests

Season four wrap-up: How brands (and branding professionals) can do good

Rob Meyerson June 7, 2021

Diego Segura on How Brands Are Built

Diego Segura goes through the doors that open

Rob Meyerson March 1, 2021

Alina Wheeler on How Brands Are Built

Alina Wheeler has a doppelgänger named Blake Deutsch

Rob Meyerson December 21, 2020

Armin Vit has a little grid in his mind

Rob Meyerson November 9, 2020