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How Brands Are Built

Brand naming

Blog posts and podcast episodes about verbal identity, including company, product, and service brand names; naming conventions and nomenclature systems; and the naming process, terminology, and best practices

Blog posts

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Stoplight

How to run preliminary trademark checks on name ideas

Rob Meyerson · January 27, 2020
Pitfall

Pitfalls in the naming process

Rob Meyerson · January 6, 2020
5

Our top content from 2019

Rob Meyerson · December 30, 2019
Types of brand names plotted on a two-by-two chart - detail

Every type of brand name in one simple chart

Rob Meyerson · December 16, 2019
How to Generate Names ebook cover

A free ebook full of tips for name generation

Rob Meyerson · August 5, 2019
Definition of naming approach

Definition: What is a naming approach?

How Brands Are Built · July 26, 2019
Definition of naming construct

Definition: What is a naming construct?

How Brands Are Built · July 25, 2019
Rachel Bernard

Branding news roundup: April/May 2019

Rob Meyerson · June 3, 2019
Definition of abstract brand name

Definition: What is an abstract brand name?

How Brands Are Built · May 28, 2019
Hurricane from space by Nasa

How storms are named, and the benefits of naming systems

Rob Meyerson · May 8, 2019
Cans of Monster Energy drink

How to use “negative” brand names to good effect

Mark Skoultchi · April 8, 2019
Useful List

Useful List: Books about brand naming

How Brands Are Built · April 3, 2019
Definition of descriptive brand name

Definition: What is a descriptive brand name?

How Brands Are Built · March 19, 2019
Definition of suggestive brand name

Definition: What is a suggestive brand name?

How Brands Are Built · March 19, 2019
Steps to corridor

A seven-step process for brand naming

Rob Meyerson · March 13, 2019
How to Write a Naming Brief by How Brands Are Built

A short guide to creating a naming brief

Rob Meyerson · February 18, 2019
Arrow

How to improve your naming process

Rob Meyerson · January 28, 2019
Circles

Oddballs of the trademark family: Collective and certification marks

Perry Gattegno · November 29, 2018
President Obama

The November name game: Onomastics and elections

Erin Milnes · October 26, 2018
Anthony Shore

Naming an innovation (video)

Anthony Shore · October 3, 2018

Ten reasons there are so many “X and Y” brand names right now

Erin Milnes · September 11, 2018

I talked to ten of the best brand namers in the world. Here’s what I learned about creativity.

Rob Meyerson · August 29, 2018

Best of the Web: What it’s like to be a professional namer

How Brands Are Built · August 20, 2018

Six big mistakes to avoid in brand naming

Miriam Stone · August 13, 2018

What’s in a trademark?

Perry Gattegno · August 8, 2018
Definition of trademark

Definition: What is a trademark?

How Brands Are Built · August 6, 2018
Useful List

Useful List: What makes a great brand name?

How Brands Are Built · July 24, 2018

What to include in a naming brief

Rob Meyerson · July 16, 2018

Trademarks and the spectrum of distinctiveness, part two

Perry Gattegno · June 15, 2018

Trademarks and the spectrum of distinctiveness, part one

Perry Gattegno · June 14, 2018
Sound symbolism definition

Definition: What is sound symbolism?

How Brands Are Built · May 25, 2018
Useful List

Useful List: Online/software resources used by professional namers

How Brands Are Built · May 22, 2018
Brand name definition

Definition: What is a brand name?

How Brands Are Built · March 9, 2018

Best of the Web: Naming guides from naming firms

How Brands Are Built · March 7, 2018
Useful List

Useful List: Brands without their exact domains

How Brands Are Built · February 12, 2018

Podcast episodes

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Jeremy Miller of Sticky Branding

Jeremy Miller helps you unlock your team’s creative genius

Rob Meyerson · October 7, 2019

Wrapping up season one: Tips for the naming process

Rob Meyerson · July 2, 2018

Eli Altman started freelance naming at age sixteen

Rob Meyerson · June 25, 2018

Scott Milano does sprints in the morning

Rob Meyerson · June 18, 2018

Laurel Sutton could talk about linguistics all day

Rob Meyerson · June 11, 2018

Jonathan Bell starts with coffee and a sheet of paper

Rob Meyerson · June 4, 2018

Amanda Peterson considers CamelCase a crime

Rob Meyerson · May 29, 2018

Steven Price says “go,” “maybe,” and “maybe not”

Rob Meyerson · May 21, 2018

Clive Chafer has a wonderful thesaurus

Rob Meyerson · May 14, 2018

Shannon DeJong is a hummingbird and a drill

Rob Meyerson · May 14, 2018

Anthony Shore’s naming partner is a neural network

Rob Meyerson · May 14, 2018

This is_ How Brands Are Built

Rob Meyerson · March 5, 2018

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