How Brands Are Built

Blog posts and podcast episodes about naming

Blog posts

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Circles

Oddballs of the trademark family: Collective and certification marks

Perry Gattegno · November 29, 2018
President Obama

The November name game: Onomastics and elections

Erin Milnes · October 26, 2018
Anthony Shore

Naming an innovation (video)

Anthony Shore · October 3, 2018

Ten reasons there are so many “X and Y” brand names right now

Erin Milnes · September 11, 2018

I talked to ten of the best brand namers in the world. Here’s what I learned about creativity.

Rob Meyerson · August 29, 2018

Best of the Web: What it’s like to be a professional namer

How Brands Are Built · August 20, 2018

Six big mistakes to avoid in brand naming

Miriam Stone · August 13, 2018

What’s in a trademark?

Perry Gattegno · August 8, 2018

Definition: What is a trademark?

How Brands Are Built · August 6, 2018

Useful List: What makes a great brand name?

How Brands Are Built · July 24, 2018

What to include in a naming brief

Rob Meyerson · July 16, 2018

Trademarks and the spectrum of distinctiveness, part two

Perry Gattegno · June 15, 2018

Trademarks and the spectrum of distinctiveness, part one

Perry Gattegno · June 14, 2018

Definition: What is sound symbolism?

How Brands Are Built · May 25, 2018

Useful List: Online/software resources used by professional namers

How Brands Are Built · May 22, 2018

Definition: What is a brand name?

How Brands Are Built · March 9, 2018

Best of the Web: Naming guides from naming firms

How Brands Are Built · March 7, 2018

Useful List: Brands without their exact domains

How Brands Are Built · February 12, 2018

Podcast episodes

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Wrapping up season one: Tips for the naming process

Rob Meyerson · July 2, 2018

Eli Altman started freelance naming at age sixteen

Rob Meyerson · June 25, 2018

Scott Milano does sprints in the morning

Rob Meyerson · June 18, 2018

Laurel Sutton could talk about linguistics all day

Rob Meyerson · June 11, 2018

Jonathan Bell starts with coffee and a sheet of paper

Rob Meyerson · June 4, 2018

Amanda Peterson considers CamelCase a crime

Rob Meyerson · May 29, 2018

Steven Price says “go,” “maybe,” and “maybe not”

Rob Meyerson · May 21, 2018

Clive Chafer has a wonderful thesaurus

Rob Meyerson · May 14, 2018

Shannon DeJong is a hummingbird and a drill

Rob Meyerson · May 14, 2018

Anthony Shore’s naming partner is a neural network

Rob Meyerson · May 14, 2018

This is_ How Brands Are Built

Rob Meyerson · March 5, 2018