Brand naming

Blog posts and podcast episodes about verbal identity, including company, product, and service brand names; naming conventions and nomenclature systems; and the naming process, terminology, and best practices

Blog posts

Definition of brand asset (What is a brand asset?)

Rob MeyersonAugust 4, 2026

An AI interface with the query "What should I name my..."

Using AI to name your company or product: what works and what doesn’t in 2026

Rob MeyersonApril 2, 2026

The word "DATA" written on an LCD screen with a reflection of windows on a building

Data-backed brand naming: how to name your brand in 2025

Grant PolachekOctober 24, 2025

Jack Wimmer of Monika on How Brands Are Built

Q&A with Jack Wimmer of Monika

Rob MeyersonSeptember 19, 2024

O and X carved into stone

Abbreviating your brand name? Here are five mistakes to avoid

Eleanor HecksAugust 12, 2024

On AI, brand naming, and Monika

Rob MeyersonJune 17, 2024

The Brand Names Report

Rob MeyersonFebruary 29, 2024

Nine big branding stories of 2023

Nine pieces of big branding news from 2023

How Brands Are BuiltJanuary 10, 2024

Top content 2021

Our top five posts of 2023

Rob MeyersonDecember 20, 2023

Brand naming course review: Fundamentals of Memorable Brand Naming with Rob Meyerson

Ian McEwenJanuary 14, 2023

Facebook Meta rendering by Dima Solomin on Unsplash

Brand renaming: Avoid these seven big rebranding mistakes

Zulie RaneSeptember 14, 2022

Ultimate Guide to Naming

The ultimate guide to brand naming

Rob MeyersonMay 25, 2022

Heinz 57 mustard

Branding news roundup: March 2022

Rob MeyersonApril 7, 2022

Top content 2021

Our top content from 2021

Rob MeyersonDecember 20, 2021

Pearl Milling Company

The best and worst brand name changes of 2021

Rob MeyersonDecember 14, 2021

Xavi Grau teaching The Art of Creating Names for Domestika

Course review: The Art of Name Creation

Rob MeyersonSeptember 7, 2021

Definition of wordmark (What is a wordmark?)

Rob MeyersonJuly 11, 2021

Creator

How to protect your emerging brand’s identity (infographic)

Mike FloeckJuly 9, 2021

Famous brands with ambigram logos (Useful List)

Rob MeyersonJune 21, 2021

Metonym definition

Definition of metonym (What is a metonym?)

Rob MeyersonMarch 16, 2021

Definition of cacography

Definition of cacography (What is cacography?)

Useful List

Brands that share a brand name (Useful List)

Rob MeyersonJanuary 15, 2021

Our top content of 2020

Rob MeyersonDecember 23, 2020

Danger Keep Out

How to avoid creating culturally insensitive brand names

Laurel SuttonNovember 16, 2020

Exact dot-com domains

You don’t need that exact dot-com domain

Rob MeyersonSeptember 28, 2020

Useful List

Summaries of branding books (Useful List)

Rob MeyersonSeptember 22, 2020

Definition of initialism

Definition of initialism (What is an initialism?)

Rob MeyersonSeptember 15, 2020

Definition of acronym

Definition of acronym (What is an acronym?)

Nine

Nine naming lessons I learned the hard way

Alan BrewJune 15, 2020

DeLorean

Five ways to future-proof your company name

Stevie BelchakMay 15, 2020

Stoplight

How to do preliminary trademark screening on name ideas

Rob MeyersonJanuary 27, 2020

Pitfall

Pitfalls in the naming process

Rob MeyersonJanuary 6, 2020

Our top content from 2019

Rob MeyersonDecember 30, 2019

Every type of brand name in one simple chart

Rob MeyersonDecember 16, 2019

How to Generate Names ebook cover

A free ebook full of tips on how to generate names

Rob MeyersonAugust 5, 2019

Definition of naming approach

Definition of naming approach (What is a naming approach?)

Rob MeyersonJuly 26, 2019

Definition of naming construct

Definition of naming construct (What is a naming construct?)

Rob MeyersonJuly 25, 2019

Rachel Bernard

Branding news roundup: April/May 2019

Rob MeyersonJune 3, 2019

Definition of abstract brand name (What is an abstract brand name?)

Rob MeyersonMay 28, 2019

Hurricane from space by Nasa

How storms are named, and the benefits of a naming system

Rob MeyersonMay 8, 2019

Cans of Monster Energy drink

How to use “negative” brand names to good effect

Mark SkoultchiApril 8, 2019

Useful List

Books about brand naming (Useful List)

How Brands Are BuiltApril 3, 2019

Definition of descriptive brand name (What is a descriptive brand name?)

Rob MeyersonMarch 19, 2019

Definition of suggestive brand name (What is a suggestive brand name?)

Steps to corridor

A seven-step process for brand naming

Rob MeyersonMarch 13, 2019

How to Write a Naming Brief by How Brands Are Built

A short guide to creating a naming brief

Rob MeyersonFebruary 18, 2019

How to improve your naming process

Rob MeyersonJanuary 28, 2019

Circles

Collective trademarks and certification marks: Oddballs of the trademark family

Perry GattegnoNovember 29, 2018

President Obama

The November name game: Onomastics and elections

Erin MilnesOctober 26, 2018

Anthony Shore

Naming an innovation (video)

Anthony ShoreOctober 3, 2018

Ten reasons there are so many “X and Y” brand names right now

Erin MilnesSeptember 11, 2018

I talked to ten of the best brand namers in the world. Here’s what I learned about creativity.

Rob MeyersonAugust 29, 2018

What it’s like to be a professional namer (Best of the Web)

How Brands Are BuiltAugust 20, 2018

Six big mistakes to avoid in brand naming

Miriam StoneAugust 13, 2018

What’s in a trademark?

Perry GattegnoAugust 8, 2018

Definition of trademark

Definition of trademark (What is a trademark?)

Rob MeyersonAugust 6, 2018

Useful List

What makes a great brand name? (Useful List)

How Brands Are BuiltJuly 24, 2018

What to include in a naming brief

Rob MeyersonJuly 16, 2018

Trademarks and the spectrum of distinctiveness, part two

Perry GattegnoJune 15, 2018

Trademarks and the spectrum of distinctiveness, part one

Perry GattegnoJune 14, 2018

Sound symbolism definition

Definition of sound symbolism (What is sound symbolism?)

Rob MeyersonMay 25, 2018

Useful List

Resources used by professional namers (Useful List)

How Brands Are BuiltMay 22, 2018

Definition of brand name (What is a brand name?)

Rob MeyersonMarch 9, 2018

Naming guides from naming firms (Best of the Web)

How Brands Are BuiltMarch 7, 2018

Useful List

Brands without their exact domains (Useful List)

How Brands Are BuiltFebruary 12, 2018

Podcast episodes

The Q&A episode of the How Brands Are Built podcast

The Q&A episode

Rob Meyerson March 10, 2025

The Brand Names Report: A walkthrough and summary

Rob Meyerson May 30, 2024

Fabian Geyrhalter on How Brands Are Built

Fabian Geyrhalter builds and launches successful brands

Rob Meyerson May 13, 2024

Dr. Jason Chambers on How Brands Are Built

Dr. Jason Chambers explains the origins of racist brands

Rob Meyerson September 28, 2020

Rob Meyerson on IGTV

Special episode: Rob Meyerson on IG Live with Ilya Lobanov of Studeo

Rob Meyerson July 27, 2020

Special episode: Rob Meyerson on the JUST Branding Podcast

Rob Meyerson July 13, 2020

Brad Flowers, author of The Naming Book

Mini episode: Brad Flowers and The Naming Book

Rob Meyerson April 9, 2020

Jeremy Miller of Sticky Branding

Jeremy Miller helps you unlock your team’s creative genius

Rob Meyerson October 7, 2019

Wrapping up season one: Tips for the naming process

Rob Meyerson July 2, 2018

Eli Altman started freelance naming at age sixteen

Rob Meyerson June 25, 2018

Scott Milano does sprints in the morning

Rob Meyerson June 18, 2018

Laurel Sutton could talk about linguistics all day

Rob Meyerson June 11, 2018

Jonathan Bell starts with coffee and a sheet of paper

Rob Meyerson June 4, 2018

Amanda Peterson considers CamelCase a crime

Rob Meyerson May 29, 2018

Steven Price says “go,” “maybe,” and “maybe not”

Rob Meyerson May 21, 2018

Clive Chafer has a wonderful thesaurus

Rob Meyerson May 14, 2018

Shannon DeJong is a hummingbird and a drill

Anthony Shore’s naming partner is a neural network

This is_ How Brands Are Built

Rob Meyerson March 5, 2018