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Blog posts and podcast episodes about naming
Blog posts
How to use “negative” brand names to good effect
Mark Skoultchi
·
April 8, 2019
Useful List: Books about brand naming
How Brands Are Built
·
April 3, 2019
Definition: What is a descriptive brand name?
How Brands Are Built
·
March 19, 2019
Definition: What is a suggestive brand name?
How Brands Are Built
·
March 19, 2019
A seven-step process for brand naming
Rob Meyerson
·
March 13, 2019
A short guide to creating a naming brief
Rob Meyerson
·
February 18, 2019
How to improve your naming process
Rob Meyerson
·
January 28, 2019
Oddballs of the trademark family: Collective and certification marks
Perry Gattegno
·
November 29, 2018
The November name game: Onomastics and elections
Erin Milnes
·
October 26, 2018
Naming an innovation (video)
Anthony Shore
·
October 3, 2018
Ten reasons there are so many “X and Y” brand names right now
Erin Milnes
·
September 11, 2018
I talked to ten of the best brand namers in the world. Here’s what I learned about creativity.
Rob Meyerson
·
August 29, 2018
Best of the Web: What it’s like to be a professional namer
How Brands Are Built
·
August 20, 2018
Six big mistakes to avoid in brand naming
Miriam Stone
·
August 13, 2018
What’s in a trademark?
Perry Gattegno
·
August 8, 2018
Definition: What is a trademark?
How Brands Are Built
·
August 6, 2018
Useful List: What makes a great brand name?
How Brands Are Built
·
July 24, 2018
What to include in a naming brief
Rob Meyerson
·
July 16, 2018
Trademarks and the spectrum of distinctiveness, part two
Perry Gattegno
·
June 15, 2018
Trademarks and the spectrum of distinctiveness, part one
Perry Gattegno
·
June 14, 2018
Definition: What is sound symbolism?
How Brands Are Built
·
May 25, 2018
Useful List: Online/software resources used by professional namers
How Brands Are Built
·
May 22, 2018
Definition: What is a brand name?
How Brands Are Built
·
March 9, 2018
Best of the Web: Naming guides from naming firms
How Brands Are Built
·
March 7, 2018
Useful List: Brands without their exact domains
How Brands Are Built
·
February 12, 2018
Podcast episodes
Wrapping up season one: Tips for the naming process
Rob Meyerson
·
July 2, 2018
Eli Altman started freelance naming at age sixteen
Rob Meyerson
·
June 25, 2018
Scott Milano does sprints in the morning
Rob Meyerson
·
June 18, 2018
Laurel Sutton could talk about linguistics all day
Rob Meyerson
·
June 11, 2018
Jonathan Bell starts with coffee and a sheet of paper
Rob Meyerson
·
June 4, 2018
Amanda Peterson considers CamelCase a crime
Rob Meyerson
·
May 29, 2018
Steven Price says “go,” “maybe,” and “maybe not”
Rob Meyerson
·
May 21, 2018
Clive Chafer has a wonderful thesaurus
Rob Meyerson
·
May 14, 2018
Shannon DeJong is a hummingbird and a drill
Rob Meyerson
·
May 14, 2018
Anthony Shore’s naming partner is a neural network
Rob Meyerson
·
May 14, 2018
This is_ How Brands Are Built
Rob Meyerson
·
March 5, 2018
