How Brands Are Built

Blog posts and podcast episodes about naming

Blog posts

Anthony Shore

Naming an innovation (video)

Anthony Shore · October 3, 2018

Ten reasons there are so many “X and Y” brand names right now

Catchword · September 11, 2018

I talked to ten of the best brand namers in the world. Here’s what I learned about creativity.

Rob Meyerson · August 29, 2018

Podcast episodes

Marty Neumeier

Marty Neumeier wrote a business thriller

October 15, 2018

Wrapping up season one: Tips for the naming process

July 2, 2018

Eli Altman started freelance naming at age sixteen

June 25, 2018