When building a unique brand, it is vital to think about everything from your logo to brand colors, typeface, and tagline.
Ideally, you should also have a compelling message that you would like to share with the world. Next, you should find ways to be consistent with your message. In other words, avoid telling people that you are a sustainable brand while using single-use plastic for your packaging.
But that’s just the start of the whole branding process. To help you create a great brand that customers will love, here are nine essential tips to follow.
1. Understand your brand’s target audience
One of the foundations in building a strong brand is knowing the target audience you want to focus on. At the end of the day, you can’t please everyone. When it comes to brand building, know who exactly you want to reach. Then, tailor your message and your goal to meet those people’s needs.
The key here is to be specific. Know the complex behaviors, as well as the lifestyle of your customers. Let’s say you’re targeting college students. Can you be more specific? A great example would be college students who want to study in Europe this summer.
In the same way, you should also have a defined target audience. Ask yourself the following questions:
- Who are the people who are going to purchase your products and services?
- Why do they need it in the first place?
- How long will they be using it?
2. Do everything with quality
Want to create a successful brand? Well, it all comes down to quality. Whatever you’re selling or offering your customers, you must stand behind your product with pride. But of course, the quality that you’re offering should also match the price.
Impress people with your offer and chances are they’ll be coming back for more. What you’re offering will stand out in the sea of low-quality products and be remembered a lot more quickly.
3. Make it unique
This might come off as a little bit of a cliché, but you should be unique. This will make it easier for you to stand out from the rest of the pack.
Look for a key selling point that you feel is exclusive to you. In other words, look for something no other brands can offer. It would help if you placed these qualities forward to emphasize them to your ideal customers.
4. Turn customers into brand ambassadors
You should view your customers as more than average buyers. Instead, think of them as brand ambassadors, since every customer is a walking representation of your brand. That’s why you must establish a friendly rapport with them right from the beginning—to make sure they’re happy and satisfied.
Ensure that you also entice them with special offers, discounts, loyalty programs, and more, so they can be happy and satisfied. Generally, people love getting some recognition here and there, even if it’s just a simple purchase from you.
5. Create the right logo
One of the symbolic aspects of your brand’s visual communication will be your logo. Usually, the logo will be the first visual element that people will notice about your brand. Therefore, you should look for something unique, eye-catching, and easy to recognize. Think of Apple, for instance. The bitten apple is widely recognized around the world.
Still, choosing which logo or design you want for your brand can be a somewhat complicated and daunting task. Nevertheless, you need to pick the one you think will complement your brand. Doing so allows you to leave a lasting impression on customers. Some companies tend to do this later. But you’ll have a bigger chance of success if you pick a strong logo and do your best to differentiate yourself from your competitors early on.
6. Know your brand’s personality
Building your brand personality is one of the most crucial steps you need to develop your brand identity. Your character will influence the tone, as well as the style of your messaging. But the challenge is, how do you pick the personality that you want your brand to have?
To give you ideas, think about a famous person, brand, show, book, or movie that you want to inform your brand’s personality. Once you have this in mind, build upon it.
7. Leverage visual content
Aside from the logo, other visual elements also play a crucial role in setting your brand apart from your competition. Apart from your logo, consider your color palette, font choice, and other design features, which play a massive role in your brand image and identity.
8. Utilize social media
You can’t deny that social media platforms can help build awareness around your brand. It’s just a matter of knowing how to leverage them properly.
So, don’t be too lax using these social media channels. If you don’t have the time, then you may want to hire a social media manager or specialist who will do their job advertising your brand on social media.
9. Have an “Our Story” page
Sometimes, the bios you write on social media may not be enough for to get your story across. There may not be space for your brand strategy to come through.
If you want to build a unique brand, you might want to use an “Our Story” or “About Us” page on your website. Usually, these pages are key parts of your site. Here, you can take your time explaining to your audience what makes your story different or why people should feel good shopping from you.
Wrap-up on building a unique brand
Remember that building a brand takes a lot of time, patience, and hard work to execute. But, done right, it can take your business to new heights. If you want to build a brand that can make your business successful, be sure to follow some of the tips listed above. Good luck!
Kevin Urrutia is the founder of Voy Media Marketing Agency NYC, which helps businesses maximize the benefits of Facebook Advertising, leading to a dramatic improvement in sales while pushing down costs. Voy Media thoroughly studies each client and comes up with tailor-fit solutions to bring about the best results.