Taking a look at the analytics and stats, I’ve compiled some lists of “top content from 2019″—i.e., most viewed or listened to—from 2019. In other words, this list excludes any blog posts or podcast episodes from 2018, even if they received more clicks or plays than their 2019 counterparts.
Using raw page views and downloads would skew the results a bit, since anything posted earlier in the year would have an inherent advantage. I tried to compensate for that by looking at clicks per day, clicks in the first 72 hours after posting, and clicks in the first 20 days after posting. Each view creates a slightly different ranking, but when I looked at everything combined, some clear “top 5” lists started to emerge.
Top 5 podcast episodes from 2019
Since season 3 took place in 2019, this is really just a top five from the nine interview episodes this year. Technically, the wrap-up episode from season 2 published in early 2019. Based on my data (which has some gaps—long story), that’s the most listened-to podcast episode so far. I chose to exclude it from this list, however, since it’s really part of a 2018 season. I’ll probably do the same with the wrap-up episode for season 3 (which is likely to publish in early 2020).
- Jeremy Miller helps you unlock your team’s creative genius
- Denise Lee Yohn fuses brand, business, and culture
- Caren Williams plays creative brain games with clients
- Myra El-Bayoumi doesn’t mind blowing up the process
- Fabian Geyrhalter builds a brand platform in one very long day
Top 5 articles from 2019
The list below excludes blog posts that are less “article-like,” such as Definitions and Useful Lists. (For those, see below.)
- “Brand architecture beyond the houses“
- “David Aaker’s brand vision model and how it works“
- “How to use “negative” brand names to good effect,” by Mark Skoultchi of Catchword
- “Brand loyalty and the psychology of love,” by Kristy Gulsvig of Gigasavvy
- “Every type of brand name in one simple chart“
Top 5 other blog posts from 2019
Some of the site’s most popular posts are definitions and lists, which feel significantly different from the articles.
- “Definition: What is brand experience?“
- “Useful List: Books about brand naming“
- “Useful List: Podcasts about branding“
- “Definition: What is a descriptive brand name?“
- “Definition: What is a suggestive brand name?“
And of course, in addition to everything listed above, the downloads section and agency directory get plenty of traffic!
Looking forward to more writing and recording in 2020. What kind of content would you like to see (or hear) more of? Leave me a note in the comments below.
Thanks, and Happy New Year!!! ?
Rob Meyerson is a brand consultant, professional namer, and host of the How Brands Are Built podcast. He is also principal and founder of Heirloom, an independent brand strategy and identity firm in the San Francisco Bay Area.
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