Well, 2023 went by in a flash, didn’t it? Seems like just yesterday I was creating goofy animated Hanukkah and Christmas graphics for Instagram.

Before the ball drops in Times Square, let’s review some of the top content from this year. Looking at the analytics, here’s what’s rising to the top.

Top 5 posts published in 2023

Of articles posted in 2023, these were the most popular. (Unless otherwise noted, all articles below were written by me.)

1. The top branding experts to follow in 2023, by Zulie Rane
2. Five marketing books recommended by Mark Ritson
3. Definition of on brand (What is the meaning of on brand?)
4. Q&A with Matt Egan of Siegel+Gale
5. How to launch a brand, from planning to execution, by Zulie Rane

Five most viewed blog posts in 2023

Regardless of when they were published, here are some of the site’s most viewed articles. These don’t change much from year to year, but it’s interesting to see what’s creeping up into the top five.

1. The Brand Identity Prism and how it works, by Caileigh Lombard (evergreen!)
2. Six branding workshop exercises you haven’t tried yet—but should, by Zulie Rane
3. Brands that share a brand name (Useful List)
4. David Aaker’s Brand Vision Model and how it works (also part two)
5. Every type of brand name in one simple chart

Other top pages on How Brands Are Built

Some of the site’s most visited pages aren’t listed above:

• Branding resources (includes books about brand strategy and naming, podcasting gear, and more)
• Branding glossary
• The How Brands Are Built Store

Looking forward to more in 2024. Anything you’d especially like to see (or hear) more of? Leave me a note in the comments below.

Enjoy the holidays. Happy New Year!!!

Rob Meyerson is a brand consultant, author of Brand Naming, and coauthor of the sixth edition of Designing Brand Identity. He runs Heirloom, a brand strategy and identity firm, and hosts the podcast How Brands Are Built.