A brand is the idea, identity, and experience of an entity, including tangible and intangible qualities.
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Because of our innate dread of the unknown future, we always pose future-oriented questions and plan for the “to-be” state. And although the practice of envisioning a company’s success and using brand visions is a great way to remove this cloud of uncertainty, it is insufficient alone when it comes to painting the full picture. […]
Resources on this page Use the links below to skip to the most relevant branding resources for you. Brand strategy resources Books about brand strategy Branding podcasts Brand strategy courses Branding blogs, websites, and magazines Brand naming resources Books about brand naming Brand naming courses Brand naming tools, websites Podcasting resources Podcasting gear and tools […]
Michael Wintrob is Chief Strategy Officer at LPK, a brand and innovation consultancy. At LPK, Michael oversees the firm’s strategy, insights, innovation, and trend practices. He’s been with LPK for over 20 years, working with clients ranging from the Fortune 50 to small startups. While LPK works with many consumer packaged goods (CPG) brands, Michael […]
On recent episodes of the podcast, some interviewees have been sharing book recommendations. Below, you’ll find a list of these “books recommended by branding experts,” which we’ll add to as new episodes air (or as recommendations come in through other means).
I am sometimes asked by college students who aspire to a career in branding, what books they should read. Here is my recommended syllabus.