Today’s episode is a Brand Names Report walkthrough.

I published the Brand Names Report back in February (2024). On this episode, I’ll walk through the high-level findings, some major caveats with the data, and a few insights about what seems to result in preferred company names. The report also includes quotes from great namers like Anthony Shore, Scott Milano, Helen Gould, and Ken Pasternak, as well as Armin Vit, who runs Brand New, the blog from which most of the data in the report was pulled.

You can download a free copy of the report via the link below. If you have any questions about the report, feel free to reach out.