Today’s episode is special. It’s an edited version of a LinkedIn livestream chat with Fabian Geyrhalter, founder and principal at FINIEN, “a purposefully small consultancy based in Los Angeles.” Fabian is a brand strategist and creative director and host of the Hitting the Mark podcast. He’s also written several best-selling books, including How to Launch a Brand and The Brand Therapy Book. Lastly, Fabian is founder of Toneoptic, which we discuss on the show.

Fabian was a guest on season two of How Brands Are Built, and I had a great time talking to him again. I hope you enjoy the conversation as much as I did.

To learn more about Fabian, visit www.finien.com. From there, you’ll find links to his podcast and books. For Toneoptic, visit www.toneoptic.com.