On May 25, 2020, Rob (creator and host of How Brands Are Built) was featured on the JUST Branding Podcast, hosted by Jacob Cass and Matt Davies. Jacob runs JUST Creative, an award-winning branding agency and industry-leading design blog. He’s spoken at TEDx and been featured in Forbes, Entrepreneur, and books like The Best of Logo Lounge Master Series. Matt is a brand and culture strategy consultant. He uses storytelling, agile strategy, and design thinking to work on brand strategy and culture building for clients like Nestle, Capital One, and Nikon. He’s also a Certified Brand Specialist, having been personally taught by Marty Neumeier in Marty’s “Level C” program.

Rob and the hosts explored best practices for naming, positioning statements, and conducting discovery for brand strategy through the lenses of the company, client, and consumer. This special episode includes the JUST Branding episode in its entirety. The episode is also available as a YouTube video.

If you like the interview, please be sure to leave a rating and review for the JUST Branding Podcast. You can also subscribe to Jacob and Matt’s podcast to hear from their other guests, including big names like Marty Neumeier and Chris Do.