How Brands Are Built is a blog and podcast where branding professionals get into the details of what they do—and more importantly, how they do it.

I’m your host, Rob Meyerson. In each episode, I’ll interview other strategists, designers, writers, researchers—anyone who’s part of the world of branding. In this first season, I’ll mostly be talking to namers. I’ve been lucky enough to meet and work with some of the best out there, and I’m excited to hear what they have to say about the creative process and their experiences in the niche world of naming.

My plan is to keep the conversations practical and tactical. There are already plenty of great blogs and podcasts out there about branding, but most of them focus on news, opinion, or high-level theory. If those other resources give you a 30,000-foot view of branding, How Brands Are Built is where the rubber meets the road—conversations, articles, tools, and tips to help you understand how brands are really built.

So, I hope you’ll subscribe on iTunes. And leave a rating and review—I’d love to hear what you think.

Come back to this site, HowBrandsAreBuilt.com, for show notes and articles—I’ve got a bunch of branding experts contributing content (it’s not just me!). I hope you find it useful.

Thanks for tuning in. I’ll be back soon with the first episode of How Brands Are Built.