Looking for great audio content about branding and brand strategy? Google “podcasts about branding” and you’ll find a few lists out there (see below). And while many of these podcasts provide great background information for those of us in the branding industry, only a handful are truly about branding—many are about advertising, digital media, content strategy, graphic design, or marketing in general. And, because old podcasts seem to fizzle almost as quickly as new ones pop up, some of these lists feel out of date. A few podcasts listed haven’t published a new episode in over four years and no longer have active websites.
That’s why we’ve created a new list*, below. Did we miss anything? If you know of a podcast that’s really about branding and not already on our list, send us a note and we’ll add it in.
|Brand Builder||SnackNation & ForceBrands||Brand Builder brings you the people, stories, and lessons learned from the most innovative brands in the world. Presented by SnackNation. Hosted by Sean Kelly, Jordan Cohen, and Jeff Murphy.|
|Branding Banter||Branding Banter||The podcast that shines a spotlight on Australian businesses, to identify how a brand helps businesses connect with their consumers.|
|Focus On Brand||Focus Lab||A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire.|
|Hitting the Mark||Fabian Geyrhalter||Conversations with founders and investors about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.|
|How Brands Are Built||How Brands Are Built||Branding professionals get into the details of what they do and how they do it. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.|
|JUST Branding||JUST Creative & Matt Davies||The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
|Let's talk branding||Stef Hamerlinck||Stef Hamerlinck is your host in this weekly show where I interview industry leaders in branding, design, and strategy. Get inspired and become a more valuable designer. Learn how to solve bigger problems.|
|Logo Geek||Ian Paget||Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!|
|Making the Brand with Billy Draper||Billy Draper||Host Billy Draper interviews founders and leaders of consumer-facing businesses, from sneakers to ice cream and everything in between. Making the Brand gives a behind-the-scenes look at the untold stories from companies that go the extra mile to delight their customers and develop their brands.|
|On Brand with Nick Westergaard||Nick Westergaard||On Brand is a podcast about the art and science of brand building. Each week host Nick Westergaard of Brand Driven Digital interviews thought leaders or those working for innovative brands like Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods.|
|The Real-World Branding Podcast||Bill Gullan, President of Finch Brands||Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world. For show notes and more, visit finchbrands.com/category/podcast/.|
Other lists of podcasts about branding (referenced above)
- “Top 10+ Best Branding Podcasts in 2022,” JUST Creative
- “5 Branding Podcasts You Should Subscribe To Now,” Branding Strategy Insider
- “9 Branding Podcasts to Listen to Right Now,” Brandfolder
- “Eight Podcasts for Those in Branding,” Brandingmag
- “45 Best Branding Podcasts,” FeedSpot
A few that didn’t “make the cut”
- The Branding Podcast (last new episode was in early 2016)
- The Engaging Brand (last new episode was in 2015 and website is no longer live)
Note from Rob Meyerson, host of How Brands Are Built
When I started How Brands Are Built back in 2018, only one or two other branding podcasts existed (as far as I could tell). Nick Westergaard’s On Brand was the “big” one. Since then, a handful of new podcasts have popped up. Jacob Cass and Matt Davies created JUST Branding with (check out my episode!). Stef Hamerlinck started Let’s talk branding. Both are excellent. That’s one reason I took a break from How Brands Are Built after season four—it’s a ton of work to create a podcast, and now it’s easier than ever to find great audio content about branding. I do hope to bring How Brands Are Built back one day, in some form. Until then, I hope you’ll check out some of the 45+ episodes I recorded, in addition to some of the excellent podcasts listed above.
* Last updated April 2020
This Useful List will be updated periodically with new list items. Please share any suggested additions in the comments section.
Catherine Podlogar says
I came across your list and love it!
Please consider adding Real-World Branding to your list for podcasts.
Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.
Rob Meyerson says
Hi Catherine, thanks for checking out the list! I’ll look at Real-World Branding and add it if it fits the bill.
Rob Meyerson says
April 2020 updates: Real-World Branding has been added, along with JUST Branding and Branding Banter. Reach out if you host or know of other podcasts you think should be on this list.
Jaci Russo says
I would like to suggest Razor Branding podcast for this list. It provides branding, marketing, and tradtional and digital media tips for all businesses.
Rob Meyerson says
Thanks for the suggestion, Jaci. I’ll check it out!
Hernán Braberman says
Hi Rob! Thanks for this fantastic list!
I´d suggest my podcast BRANDERMAN, where I talk to experts about the future of brands, packaging design, and how to make a positive impact on consumers, the market and society.
Season 1 is in Spanish and season 2 will have also episodes in English.
BEst Regards from Buenos Aires!
brooke taylor says
hi rob! some more podcasts for your consideration, primarily around strategy:
1. the overthinkers
2. strategy sheroes
4. the brand patrol show
5. the strategy inside everything
Rob Meyerson says
Thanks for the recommendations, Brooke! I’ve listened to Sweathead before. I think I considered it more general marketing strategy than brand strategy, but it is a good one!!