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A practical guide for branding professionals or anyone developing brand names, featuring proven name generation techniques and a link to download your free master list template
How to Generate Names is the follow-up to our first “ebooklet,” How to Write a Naming Brief. Both are informed by How Brands Are Built, the blog and podcast where branding professionals get into the details of what they do—and how they do it.
Based on interviews with naming experts (season one of the podcast) and host Rob Meyerson's experience as a professional namer, this PDF booklet includes the following:
- How to go from a naming brief to name ideas
- Over a dozen techniques for conducting a full round of name generation (over 100 name ideas)
- A list of resources—websites and books—used by professional namers
- A link to a free, downloadable master list template with sortable columns, example content, and built-in conditional formatting to highlight duplicate entries
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Learn the importance of keeping a master list, and how best to do it. Download the free master list template to get a head start on name generation.
The guide also shares best practices and insights gleaned from interviews with professional namers.
Feeling stuck? Flip to page 18 for ten more techniques to make sure you’ve left no stone unturned, from looking up idioms and song lyrics to going on a name-hunting field trip.
