Blinkist is a book-summarizing subscription service with book summaries (or “blinks”) of over 2,500 bestselling, non-fiction books. Summaries are available as both text and audio, and most are only about 15 minutes long. We pored through Blinkist’s extensive catalog looking for summaries of branding books. Read on—or skip to the table below—to see what we found.
Topics covered by titles in the Blinkist catalog range from parenting to politics and from science to sex. More relevant to branding, however, are the dozens of books in each the following categories:
- Corporate Culture
- Management & Leadership
- Technology & the Future
- Marketing & Sales
And if you’re specifically looking for a book about branding, you’re in luck. We’ve compiled a long list of summaries of branding books—text and audio—including some books by past guests on the podcast. Even one of the few books about brand naming is summarized.
Here’s the crazy thing about Blinkist: If you’ve got the time, you could read or listen to all of these summaries in less than four hours. It could easily take you that long just to listen to one full audiobook about brand strategy. Talk about an efficient way to download some of the latest and greatest brand thinking into your brain!
If you haven’t tried Blinkist yet, you can get 20% off. If you’re already a member, let us know what you think of the summaries of branding books listed below—post a comment with a review. And if there are other branding book summaries you think we should include in this list, drop us a line.
|The Brand Gap||Marty Neumeier||12-minute read||Yes|
|Brandwashed||Martin Lindstrom||18-minute read||No|
|Buyology||Martin Lindstrom||15-minute read||Yes|
|Building a StoryBrand||Donald Miller||16-minute read||Yes|
|Disruptive Branding||Jacob Benbunan, Gabor Schreier, and Benjamin Knapp||12-minute read||Yes|
|Eating The Big Fish||Adam Morgan||12-minute read||Yes|
|Finding Your Why||Simon Sinek, David Mead, and Peter Docker||13-minute read||Yes|
|The Fortune Cookie Principle||Bernadette Jiwa||10-minute read||Yes|
|Fusion||Denise Lee Yohn||16-minute read||Yes|
|Hello, My Name is Awesome||Alexandra Watkins||09-minute read||Yes|
|How Brands Grow||Byron Sharp||15-minute read||Yes|
|The 22 Immutable Laws of Branding||Al Ries and Laura Ries||16-minute read||Yes|
|Positioning||Al Ries and Jack Trout||12-minute read||Yes|
|Rethinking Prestige Branding||Wolfgang Schaefer and J.P. Kuehlwein||13-minute read||Yes|
|Start with Why||Simon Sinek||13-minute read||Yes|
|Unconscious Branding||Douglas van Praet||16-minute read||Yes|
|What Great Brands Do||Denise Lee Yohn||16-minute read||Yes|
Disclosure: Some links in this post may be affiliate links, meaning How Brands Are Built receives a commission if you make a purchase through the links, at no cost to you. Please read our disclaimer for more information.
This Useful List will be updated periodically with new list items. Please share any suggested additions in the comments section.
Hi, I just came across your blog yesterday and I love it!
I’ve just finished reading Obsessed by Emily Heyward, founding partner of Red Antler.
It’s a really great read about modern branding in the startup space.
Rob Meyerson says
That’s great to hear, Boris! I interviewed Emily for the podcast and will release her episode soon. Find the podcast here: https://podcasts.apple.com/us/podcast/how-brands-are-built/id1355941022?mt=2