We’ve already got a long list of books recommended by podcast guests, but if you’re a podcast fan, maybe you’d rather listen to books than read them. That’s why we’ve created this list of great brand strategy audiobooks, including a few audiobooks by past guests on the podcast: Fabian Geyrhalter, Laura Ries, Denise Lee Yohn, […]
Al Ries
Books recommended by branding experts (Useful List)
On recent episodes of the podcast, some interviewees have been sharing book recommendations. Below, you’ll find a list of these “books recommended by branding experts,” which we’ll add to as new episodes air (or as recommendations come in through other means).
Definition of brand positioning (What is brand positioning?)
A brand position is the conceptual territory claimed by a brand relative to other brands.
So, you want to do branding?
I am sometimes asked by college students who aspire to a career in branding, what books they should read. Here is my recommended syllabus.
