Search online for “what makes a great brand name” and you’ll find plenty of strong opinions. We’ve compiled and organized a list based on articles, agency blog posts, naming guides, and even books about naming. We’ll update this periodically, if new items or sources are found.
A brand position is the conceptual territory claimed by a brand relative to other brands.
I am sometimes asked by college students who aspire to a career in branding, what books they should read. Here is my recommended syllabus.