Back in July, I wrote a post about what to include in a naming brief based on my own experience as a professional namer, interviews with other namers (including Amanda Peterson, Clive Chafer, and Jonathan Bell), and other available resources, like a blog post by well-known naming expert, Nancy Friedman (AKA Fritinancy). As a follow-up to that post, I’m excited […]
A few months back, at an overpriced San Francisco juice shop, I met up with a woman interested in becoming a professional namer. After 10+ years in the naming world, I’d had this conversation before. When people hear I’m a namer, their response is often some combination of, “That’s a job?” and “I think I’d […]
“Professional namer.” Yes, it’s a real job. In case you’ve ever been curious what it’s like to do this job, we’ve pulled some of the web’s best articles by and/or about namers and the wonderful, weird world of brand naming.
Namers are increasingly finding that online tools and software—as an augmentation or replacement for offline tools—provide new capabilities and make the more efficient. Here’s a list, which we’ll update periodically, of online tools and software used by professional namers.