Read through a list of “tips for naming your company,” and, almost without fail, one piece of advice will revolve around ensuring the exact dot-com domain name is available. For example, the fourth of “12 Tips For Naming Your Startup Business“ in Forbes is “Get the .com domain name.” This advice comes from an executive […]
Don Norman, design legend and author of The Design of Everyday Things, invited me to speak at UC San Diego Design Lab about how to name innovations. My talk focused on how to create descriptors for innovative products—the part of a name that conveys a product’s category. “Smartphone” and “universal remote” are examples of descriptors. […]
A few months back, at an overpriced San Francisco juice shop, I met up with a woman interested in becoming a professional namer. After 10+ years in the naming world, I’d had this conversation before. When people hear I’m a namer, their response is often some combination of, “That’s a job?” and “I think I’d […]
“Professional namer.” Yes, it’s a real job. In case you’ve ever been curious what it’s like to do this job, we’ve pulled some of the web’s best articles by and/or about namers and the wonderful, weird world of brand naming.
Namers are increasingly finding that online tools and software—as an augmentation or replacement for offline tools—provide new capabilities and make the more efficient. Here’s a list, which we’ll update periodically, of online tools and software used by professional namers.