It would be an understatement to say that 2020 has been an eventful year. From our remote offices, the team over at The Brand Stand couldn’t help but notice a few patterns in the branding world that were undoubtedly influenced by the past eleven months’ events. We invite you to reminisce with us to explore […]
authenticity
Walk your talk: Building a more empathetic brand for stronger customer connections
There’s a common misconception about building a brand: that brands are outward-facing masks companies wear to sell more stuff. If you want to market yourself as environmentally friendly, for example, all you have to do is slap a green label on your products and add some copy about using recyclable materials, right? Okay, but what […]
With great strategy comes great responsibility
I hear this phrase a lot from creative people: “I have one ‘crazy’ direction. They [the client] probably won’t pick it.” I sometimes wonder what would happen if the client did pick it. Shouldn’t all directions you present be suitable for the client in one way or another? Of course, one direction can involve more […]
