Jos Harrison is the Global Head of Brand Experience & Design at RB (formerly known as Reckitt Benckiser), the global consumer goods company behind brands like Lysol, Finish, Clearasil, Durex, Airwick, Vanish, and Harpic. At RB, Jos champions the role of human-centric design and creative business leadership, providing strategic tools and creative direction as well as […]
Jacob Cass is a designer, strategist, educator, and business coach. He founded JUST Creative, which is both a branding/design consultancy and an industry-leading blog. His past clients have included Nike, Disney, Red Bull, Jerry Seinfeld, VitaminWater, and the city of San Francisco. Jacob also co-hosts a podcast, JUST Branding, and leads his own mastermind group, […]
Michael Wintrob is Chief Strategy Officer at LPK, a brand and innovation consultancy. At LPK, Michael oversees the firm’s strategy, insights, innovation, and trend practices. He’s been with LPK for over 20 years, working with clients ranging from the Fortune 50 to small startups. While LPK works with many consumer packaged goods (CPG) brands, Michael […]
Sam Caron is a strategic brand identity designer. He runs his own branding and design agency based in Meise, Belgium. In addition to his client work, Sam manages one of the most popular branding-related accounts on Instagram, where he’s known as @thesamcaron (previously @thebrandingsam). Engaging posts, useful content, and a sense of humor have all […]
Search online for “what makes a great brand name” and you’ll find plenty of strong opinions. We’ve compiled and organized a list based on articles, agency blog posts, naming guides, and even books about naming. We’ll update this periodically, if new items or sources are found.
On recent episodes of the podcast, some interviewees have been sharing book recommendations. Below, you’ll find a list of these “books recommended by branding experts,” which we’ll add to as new episodes air (or as recommendations come in through other means).