A brand audit is a comprehensive examination of a brand across all its touchpoints.
brand equity
The importance of brand (Best of the Web)
Why is it important to have a strong brand? This question comes up every now and then. The answer seems obvious on a gut level, especially to those of us in the industry. But sometimes, we’re called upon to provide a thoroughly considered answer. For those times, we’ve done a little desktop research on why brands matter.
