Most businesses recognize the value of building customer-first brands. All the aspects of your branding—including naming, brand visuals like logos, and written messaging—should resonate with customers. There’s a catch, though. If you don’t know who you’re speaking to, how can you express your brand in an impactful way? Businesses exist to solve a problem. Most […]
brand experiences
What is a brand experience? (infographic)
Stop me if this sounds familiar. When your company last created or evolved its brand, a few things happened. First, a team of key people in the business gathered into a room. They discussed at length (possibly with an agency present) what the vision of the brand was—painting a picture of what the world would […]
A plea for exceptionalism
We live in an age of scattered attention and digital overwhelm. Every day, consumers are inundated with hundreds of advertisements across social platforms, TV, radio, or in their inboxes. It’s becoming harder and harder for brands to stand out from the noise and grab attention. Meeting customers’ needs is no longer enough to get you […]
How to win customers with brand-inspired customer experiences
The world is growing increasingly complex and fast-paced, and technological improvements enable more and more companies to master the basics. Replication is becoming increasingly easy as the sameness of more products and services makes differentiation more difficult. Fortunately, brand-inspired customer experiences can help mitigate these effects. What are brand experiences, exactly? Brand experiences are […]
