brand expression

Definition: What is brand identity?

December 27, 2018 by How Brands Are Built Leave a Comment

Brand identity is the cumulative expression of a brand to target audiences.

Filed Under: Brand strategy Tagged With: 99designs, brand expression, brand glossary, brand identity, brand identity versus brand image, brand image, brandchannel, BusinessDictionary, Definitions, Investopedia, Martin Roll, Marty Neumeier, OVO, Stealing Share, The Balance Small Business, The Dictionary of Brand

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