Sam Caron is a strategic brand identity designer. He runs his own branding and design agency based in Meise, Belgium. In addition to his client work, Sam manages one of the most popular branding-related accounts on Instagram, where he’s known as @thesamcaron (previously @thebrandingsam). Engaging posts, useful content, and a sense of humor have all […]
Stop me if this sounds familiar. When your company last created or evolved its brand, a few things happened. First, a team of key people in the business gathered into a room. They discussed at length (possibly with an agency present) what the vision of the brand was—painting a picture of what the world would […]
Brand image is the cumulative impression of a brand among target audiences.
Brand identity is the cumulative expression of a brand to target audiences.
In 1996, Jean-Noël Kapferer aimed to conceptualize what he considers the six elements of a brand’s identity. The Brand Identity Prism works as a diagram to help us understand these elements and how they relate to one another. Together, Kapferer argues, the elements help businesses build strong brands, which in turn helps them communicate clearly and […]