Read through a list of “tips for naming your company,” and, almost without fail, one piece of advice will revolve around ensuring the exact dot-com domain name is available. For example, the fourth of “12 Tips For Naming Your Startup Business“ in Forbes is “Get the .com domain name.” This advice comes from an executive […]
Nine naming lessons I learned the hard way
From the outside looking in, naming looks easy. But, as complicated as corporate and brand strategy can be, naming is one of the hardest tasks we face. At BrandingBusiness, we’ve created hundreds of company and product names. We’ve learned there is no easy way to find that one perfect name that is legally available and […]
Books about brand naming (Useful List)
Search online for “what makes a great brand name” and you’ll find plenty of strong opinions. We’ve compiled and organized a list based on articles, agency blog posts, naming guides, and even books about naming. We’ll update this periodically, if new items or sources are found.
How to improve your naming process
In my experience, brand consultants are a contrarian lot. We agree on very little, right down to the best definition of “brand.” The high-level naming process, however, may be a rare point of consensus: create a brief, generate ideas (often hundreds), shortlist, prescreen, and present. If necessary, repeat. But as any home chef will tell […]
Definition: What is sound symbolism?
Sound symbolism is the theory that speech sounds have intrinsic meaning.
Definition of brand name (What is a brand name?)
A brand name is one or more words used to identify a brand.